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Juste pour rire debuts sponsored content service

Montreal-based Juste pour rire has launched a new sponsored content service aimed at Canadian and Quebec clients. The service will produce digital branded content for clients, making use of producers and talent from the company's various festivals and media properties. These include the Juste pour rire and Just for Laughs comedy festivals, Zoofest, Oh My Fest, Rockfest, Mondial des jeux Loto-Quebec and others.

"In addition to its live shows and outdoor festival, Juste pour rire produces over 100 hours of television each year and its content is distributed to more than 130 countries and 90 airlines," said Stéphane Cherpit, vice-president of the company's strategic alliances department. "Thanks to its resources and talent, the group is able to deliver its services at very competitive rates, which partners can now benefit from."

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