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Smythe debuts new branding, website

Toronto-based fashion designer and retailer Smythe recently launched a new shopping website at <> as part of a larger rebranding initiative. The assignment was handled by Open of Toronto in association with Design Lab. The new site is being promoted with an online video, as well as search engine marketing, social media activities and public relations, managed by Glossy.

"With everything we do for this this brand, we always look to capture that elegant aesthetic," said Martin Beauvais, creative partner at Open. "Something simple, refined and utterly Smythe."

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