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REC Media retains Intercept Group
By Adnews Staff
REC Media of Toronto has formed an agreement with Intercept Group by which the latter company will become REC's exclusive event marketing provider. Intercept will continue to be an independent company, but will now also develop event marketing executions for REC Media clients. REC Media is an out-of-home media company specializing in advertising displays in recreational facilities nationally.
"REC Media was looking for a best-in-class partner to provide clients an integrated activation and media offering in our environments," said Andy Querin, chief revenue officer at REC Media. "Intercept Group has a long track record of making meaningful connections between brands and their customers. With our attractive audiences of affluent parents, spending hours in our recreational facilities, multiple times a week, it was clear that we needed to provide this additional benefit of interacting with brands to our clients."