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Auto dealers conduct distracted driving campaign

LGM Financial Services of Vancouver has begun a campaign intended to raise awareness of the dangers of distracted driving. The initiative is being conducted in association with a group of several hundred automobile dealerships nationally. Called "Auto Dealers Against Distracted Driving," the campaign encourages consumers to take a pledge to refrain from driving while distracted by mobile phones or other devices. Consumers who visit participating dealerships can take the place in person. It can also be taken online at <> or via Twitter or Facebook. The campaign will run through March.

"While we continue to see hundreds of dealers participate in the campaign year over year, our focus for 2017 is to provoke increased engagement between dealers and their customers through online pledges," said Marc-Andre Lefebvre, vice-president of sales for Quebec at LGM. "By month's end, we hope to surpass our 2017 goal of more than 8,000 pledges, doubling our count from last year's campaign. I'm confident we will achieve this goal given the passionate group of dealers who have come forward to lead the charge."

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