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Ikea begins virtual reality initiative

Furniture retailer Ikea Canada is conducting a virtual reality promotion at its location in Etobocoke, ON in support of its kitchen products. The store is hosting two virtual reality presentations called the Ikea VR Pancake Kitchen and the VR Kitchen Visualizer. The first is intended to allow consumers to examine various Ikea products as they make pancakes in a virtual kitchen. It also presents information on planning and designing a kitchen. The second allows consumers to view a virtual representation of a kitchen they have designed. Both make use of an HTC Vive VR headset.

"Ikea strives to be an innovative company and is exploring virtual reality as a tool to better meet with our customers," said Rob Kelly, head of sales at Ikea Canada. "We know that this technology is developing fast and will play a major role in the future for our customers. Through this test, we want to learn if virtual reality experiences will help our customers to visualize their dreams and make informed choices when buying a kitchen."

The promotion will run until May 21 as part of an international pilot project also taking place in Belgium and Sweden.

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