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BCIT debuts new branding

The British Columbia Institute of Technology of Burnaby, BC has introduced a new brand identity intended to better present the school as "a place that best equips its students with everything they need for a complex world." The initiative, called "For a Complex World," was developed by Twice. This is the agency's first work for the school since winning its account in September of last year.

The branding depicts the school as the best learning ground for future experts in various fields. It includes new blue and yellow colours, new typography and a new graphical element. The new branding will appear in print, radio and online advertising, as well as online videos promoting the school.

"The post secondary sector is incredibly competitive," said James Bateman, creative director at Twice. "It's a very noisy category, with lots happening. After an extended period of planning sessions, talking to students, staff, and touring state-of-the-art-facilities, we knew there was a real opportunity to define the technical institution and give technical studies the prestige they deserve. These are dynamic, high-tech areas areas of study and they contribute massively to how our economy and the world functions. 'BCIT for a complex world' communicates that the institute equips graduates to meet and conquer the complex challenges we face today and will face in the future. It imparts the BCIT reason for being and elevates the brand."

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