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Ironman hires Kwittken

Endurance race operator Ironman has retained Kwittken of Toronto as its North American communications agency of record. The assignment includes corporate and consumer communications intended to increase awareness of the brand in the United States and Canada. Public relations efforts will make use of the personal stories of athletes, influencer programs and event support in various markets.

"The foundation of the Ironman brand is the drive, ambition and relentless spirit of our athletes," said Christopher Stadler, chief marketing officer at Ironman. "Kwittken shares and embodies that spirit, providing us with an amazing opportunity to engage and inspire new athletes through creative and dynamic storytelling."

Ironman is a subsidiary of China-based Wanda Sports Holdings. Kwittken is a subsidiary of MDC Partners.

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