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Molson Coors Canada retains MEC Canada
Molson Coors Canada has retained MEC Canada of Toronto as its media agency. MEC has handled this account since 2002. The assignment comprises Canadian media planning and buying for brands including Molson Canadian, Coors Light and Miller Genuine Draft. Out-of-home media in these markets will continue to be handled by Kinetic.
"MEC plays a critical role for our brands in reaching our drinkers and how we connect and communicate with them," said Christine Jakovcic, chief marketing and consumer excellence officer at Molson Coors Canada. "The team maintains deep knowledge of our business, and we look forward to continuing to tap into their understanding of data to deliver exceptional work together."
The brewery has also hired Publicis Media to handle its media work in the United States and United Kingdom.