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Bell Media, Big Machine form new music agreement
By Adnews Staff
Bell Media of Toronto has formed an agreement with Big Machine Label Group of Nashville to discover and cultivate musical talent through new television, radio, recording and live concert projects. The joint venture will include a television component making use of Bell Media's properties to showcase new musicians. The two companies plan to expand the initiative beyond Canada to eventually encompass international markets.
"Bell Media has a track record of success in live music production, extensive platforms and leading promotion of homegrown talent in many areas," said Big Machine president Scott Borchetta. "Together, our strengths make us strong partners to lift this global project off the ground."
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