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TradeRev hires High Road
By Adnews Staff
Toronto-based mobile application developer TradeRev has retained High Road of Toronto as its North American public relations agency of record. High Road won the account in a competitive review process. TradeRev's application, which is also available as desktop software, functions as a vehicle auction service for automobile dealers. High Road will work to raise awareness of the company, with a focus on changing perception of the company from an automotive specialist to a technology firm.
"We were looking for an agency partner with tech experience that could help us raise our profile, grow the brand and broaden our reach," said Sachin Bhalla, director of marketing at TradeRev. "When High Road came to present, it felt like they understood the issues we were facing and were prepared to solve them."