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Karacters Design Group rebrands as Twice
By Adnews Staff
Karacters Design Group of Vancouver has rebranded itself as Twice. According to the company, the new name is intended to better communicate its services and expertise. According to the company, the name was inspired by a quote from Greek philosopher Epictetus: "We have two ears and one mouth so that we can listen twice as much as we speak."
Twice is the brand consultancy and design subsidiary of DDB Canada. Its services include brand analysis, market assessment, brand strategy and brand experience development. Its clients include Mustang Survival, the Canadian National Institute for the Blind, Dairy Farmers of Canada and the British Columbia Institute of Technology, among others.
"Over the past 17 years, Karacters has evolved from a design boutique to a multidisciplinary brand consultancy that excels in helping organizations with multiple stakeholders navigate big brand challenges," said Lance Saunders, national president and chief operating officer of DDB Canada. "Thus, the brand Karacters no longer reflects the consultancy's world-class expertise and comprehensive offering of brand analysis, brand strategy and brand experience services."