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Saint Elizabeth Health Care begins video contest
By Adnews Staff
Saint Elizabeth Health Care of Markham, ON has begun a contest promotion tied to its Elizz initiative. The promotion takes the form of a contest that invites students to submit videos depicting their lives as young caregivers. The effort includes a website at <http://www.elizz.com/videocontest>. The entries will be judged by a panel of caregiving and media industry personnel, including representatives from Elizz, Cheil Canada and Notch Video. The contest will run until March 10.
"Elizz is a consumer-inspired brand that has launched family caregiving out of the medicalized world of health care, into the social mainstream," said Shirlee Sharkey, CEO of Saint Elizabeth and Elizz. "By connecting with caregivers on a new level, we're bringing greater awareness and proactive supports to this growing, stressed population."