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Stella Artois conducts water crisis campaign
Beer brand Stella Artois has begun an awareness campaign called "Buy a Lady a Drink" in association with charitable organization Water.org. The initiative is intended to raise awareness of the crisis in water availability in developing countries. The effort includes a website at <http://www.buyaladyadrink.ca> at which consumers can purchase three limited edition beer glasses designed by international artists: Lisa Mam of Cambodia, Fernando Chamerelli of Brazil and Eria Nsubuga of Uganda. The glasses can also be purchased at LCBO stores in Ontario.
"Stella Artois is proud to partner with a leader in development of long-term solutions to the global water crisis," said Todd Allen, vice-president of marketing at Labatt Breweries. "The addition of Canada to this global initiative is an incredible opportunity for consumers to mobilize, create a movement for change and be a part of the generation that ends the global water crisis."