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Svedka Vodka begins football-based Bloody Mary campaign

Constellation Brands has begun a promotion for its Svedka Vodka brand. Developed by Bensimon Byrne of Toronto, the digital campaign consists of  banner ads, pre-roll video ads and social media posts directing consumers to a website at <​>. The site offers a collection of Bloody Mary recipes. According to the site, consumers can predict the outcome of football games by observing on which side of the glass a stick of celery falls.

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