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Oilers Entertainment Group retains Pattison Outdoor Advertising

The Edmonton-based Oilers Entertainment Group has hired Pattison Outdoor Advertising as the exclusive sales representative for out-of-home digital advertising in its ICE District development area. Pattison will begin by installing two video billboards located at Rogers Place and the Grand Villa Casino. Other elements will include 13 digital street signs along 104 Avenue between 101 and 104 Streets.

"Edmonton's ICE District adds a whole new level of vibrancy to the city," said Brian de Ruiter, vice-president and general manager of Pattison Outdoor Advertising. "Drawing thousands of visitors for each event, and millions each year, ICE District offers an unprecedented opportunity for advertisers to reach new and diverse audiences. Pattison Outdoor Advertising is pleased to be able to team up with Oilers Entertainment Group to offer world-class advertising opportunities."

The ICE District is a mixed-use sports and entertainment district containing venues for concerts, hockey games, movies, casino gaming, shopping and dining, as well as residences and offices.

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