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TSN signs World Juniors sponsors
By Adnews Staff
Specialty television channel TSN has signed a series of sponsors for its upcoming broadcasts of the IIHF World Junior Championship hockey tournament. General Motors has signed on as a full tournament sponsor, a billboard sponsor and the sponsor of the "Starting Goalies" segment. Esso will be the presenting sponsor of World Juniors radio network broadcasts. Home Depot will be the tournament's closed captioning sponsor. Canadian Tire will sponsor the "BigPlay" segment and the channel's Twitter feed coverage. Kraft's Maxwell House brand will sponsor lower thirds during broadcasts. Molson will sponsor the channel's "Game Story" segments. The World Junior Championship will take place from Dec. 26 to Jan. 5. TSN is a division of Bell Media.