Tylenol conducts care package promotion
Tylenol has begun a promotion in Toronto and Ottawa timed to coincide with cold and flu season. The initiative is being conducted in association with fast food chain Freshii and online food deliver service Just Eat. Through the end of the month, consumers can order a "Tylenol Care Package" at <http://www.justeat.ca> containing soup and a five-dollar coupon for Tylenol cold and flu products. The promotion is being supported with a series of videos developed by Weber Shandwick, with media buying handled by J3. Tylenol is a product of McNeil Consumer Healthcare, which is a division of Johnson & Johnson.