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Astral Out of Home adds Montreal metro displays
Montreal-based Astral Out of Home has begun installing 50 new digital backlit advertising displays in the Montreal metro system. When the roll-out is complete in the spring of 2017, the displays are expected to reach approximately one million consumers. The ad faces will be installed in the McGill, Place-des-Arts, Peel, Bonaventure, Atwater, Guy-Concordia, Lionel-Groulx, Jean-Talon, Snowdon, Square-Victoria-OACI and Berri-UQAM stations. Astral Out of Home is a division of Bell Media.
"By adding this network of digital backlit faces we are bolstering our product offering while continuing to move forward with our development strategy of creativity and innovation," said Karine Moses, president of Astral Out of Home. "We're proud to offer advertisers the flexibility, instantaneousness and dynamic content that our digital products are known for in some of the highest-traffic Montreal metro stations."