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Aimia hires AskingCanadians

Toronto-based loyalty program operator Aimia has hired online data collection company AskingCanadians to manage its Aeroplan Panel initiative. Aeroplan Panel is a group of Canadian members of the Aeroplan loyalty program who act as a market research resource. Under the terms of this new agreement, these consumers will also be invited to participate in activities for other AskingCanadians clients. AskingCanadians is a subsidiary of Delvinia.

"This partnership builds on AskingCanadians' success of managing its own online research community," said Michael Poyser, vice-president of analytics at Aimia. "As this is its core business, we are confident in AskingCanadians' ability to promote and leverage the full potential of the Aeroplan Panel for market research. Ultimately, this is another way for Aimia to provide data-driven solutions to marketers."

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