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LCBO breaks holiday moderation campaign

The Toronto-based Liquor Control Board of Ontario has begun a holiday season social responsibility campaign in that province. The campaign is intended to raise awareness of "moderation and responsible hosting" during holiday festivities. The campaign consists of a 30-second television commercial that was filmed at a temporary alcohol-free bar called Dub Zero, which operated for only one night. The ad will run on approximately 20 Ontario television stations until Jan. 1, 2017, accompanied by a website at <http://www.alwaystakingcare.ca> and social media activities.

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