Maple Leaf Foods launches food security initiative
Maple Leaf Foods of Mississauga has begun an initiative called the "Maple Leaf Centre for Action on Food Security." According to the company, the aim of the not-for-profit organization is to reduce food insecurity, defined as the lack of stable access to affordable and nutritious food, by 50% in Canada by 2030. Its activities will focus on policy advocacy and public education. It will also provide support to various community projects. The program is being promoted with a website at <http://www.feedopportunity.com>, as well as social media activities on Facebook, Twitter and YouTube. As part of its launch, the centre has begun a consumer social media awareness campaign called "4,000,000 Canadians," which includes and online video describing the issue.
"In a country of such wealth and abundance, it is a national shame that one out of every six children and four million people in Canada face food insecurity," said Michael McCain, president and CEO of Maple Leaf Foods. "The centre is the culmination of several years of stakeholder engagement to understand this complex issue and where Maple Leaf should direct our resources to make the greatest difference. It reflects a significant, sustained commitment to lend our voice, to advocate for change, and to invest in innovation that results in demonstrable improvements."