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Mappedin debuts new branding

Mappedin, a software company based in Kitchener, ON, recently retained Open of Toronto to undertake a rebranding initiative. According to the agency, the new brand identity is intended to better reflect Mappedin's primary business of providing indoor mapping services for retailers. It is also intended to better convey the "maturity" of the brand.

"Seamlessness is at the core of Mappedin's new identity," said Martin Beauvais, a partner at Open. "We wanted the new logo to embody the same traits often found when customers interact with the brand: ease, understanding, and actionability. The logo represents a human figure in motion combined with the last two letters of the company's name, and the graphic path, which is at the core of the new identity, speaks to the seamless customer journey that Mappedin provides."

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