Collins Barrow begins Be A Challenger promotion
Toronto-based accountancy firm Collins Barrow has begun a contest promotion called "Be A Challenger" for a second year. Five winners will receive a night out with former professional hockey player Darcy Tucker. The contest is being supported with a series of online videos featuring Tucker and encouraging consumers to "embrace the challenger mindset." The effort also include a free electronic book called "10 Questions to Ask Your Next Financial Advisor," aimed primarily at small- to medium-sized businesses, as well as a website at <http://www.beachallenger.ca>.
"At Collins Barrow, the quality of service we provide is driven by our challenger mindset," said company chair Douglas Kroetsch. "We've found a like-minded partner in Darcy, whose remarkable hockey career has been guided by this same philosophy. Together, we want to share this key to success with Canadians because being a challenger doesn't just apply to business or sports. Anyone can take on the challenger mindset to go further and achieve something more."