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Beanfield Metroconnect begins first ad campaign
Toronto-based telecommunications company Beanfield Metroconnect has begun what it describes as its first marketing campaign in its 20 years of operation. The campaign, called "Face of Choice," promotes the company's television, phone and internet services to businesses and condominium residents in the Toronto area. The creative features staff members at the company's office depicted in a mosaic style.
The effort, developed by Padulo X, will run until April. It consists of out-of-home and digital advertising, social media activities and a website at <http://www.choosebeanfield.com>. Posters will run in the city's Leslieville, Liberty Village and West Queen West neighbourhoods, supported by wrapped streetcars and transit shelter ads in the downtown area. Public relations are being conducted by Paradigm Public Relations.
"We know that Torontonians have varying needs when it comes to TV, phone and internet service, and our new campaign will spread the message that we are the true independent alternative to the large providers," said Dan Armstrong, CEO of Beanfield Metroconnect.