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CRTC approves advertising on pay television services
By Adnews Staff
The Canadian Radio-television and Telecommunications Commission has approved a request submitted by DHX Media of Halifax to allow pay television services to immediately begin carrying broadcast advertising. The CRTC had planned to eliminate this restriction on Sept. 1, 2017. DHX argued that currently licensed pay television services needed an immediate change in the regulations in order to compete with other broadcasters offering competitive programming. The commission agreed, providing that licensees of pay television services adhere to all other current requirements regarding the advertising on specialty channels, including the 12-minute per clock hour advertising limit and types of advertising permitted.
DHX Media will immediately begin carrying advertising on its pay channel Family Channel, which specializes in programming aimed at children and teenagers.
"DHX Media welcomes the CRTC's decision to permit all specialty and pay television services to broadcast advertising," said Joe Tedesco, Senior Vice-President and General Manager, DHX Television. "It represents the next logical step in the implementation of the Let's Talk TV decision, when genre protection was eliminated, and it ensures that pay and specialty channels will now be on a level field."