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Carter's OshKosh begins Ultimate Hockey Dreams promotion
Children's apparel brand Carter's OshKosh has begun a promotion in association with the Toronto Maple Leafs tied to the centennial season of the team. The promotion includes a Leafs-branded bodysuit for infants and a contest called "Ultimate Hockey Dreams." Consumers in the Greater Toronto Area can register online at <http://www.mapleleafs.com/hockeydreams> to receive a voucher for a bodysuit that can be redeemed at participating Toronto-area stores. Consumers can then enter the contest by submitting a photograph of their infant wearing the garment to the site. Six winners will receive a "VIP Leafs experience." One prize will be awarded monthly until May 1, 2017. The campaign was developed by A&C in association with XMC and Mischief Media.
"The partnership between MLSE and Carter's OshKosh couldn't have been a better fit," said Kevin Meloche, vice-president of merchandising and marketing at Carter's OshKosh. "We are excited to launch the 'Hockey Dreams' campaign and can't wait to see what's in store for the program down the line."