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CAA South Central Ontario breaks television campaign

The Canadian Automobile Association of South Central Ontario has begun a new television campaign promoting its roadside assistance services. The campaign, called "Many Voices," consists of 60- and 120-second commercials developed by Northern Lights Direct of Toronto.

"The goal of this campaign is to embrace the core message of automotive safety and security for Canadians by highlighting the ease and affordability of CAA membership in a clear and concise manner," said Robert Ian French, president of Northern Lights Direct. "We're thrilled about the opportunity to build upon CAA's strong brand presence and achieve their business objectives through proven direct response channels."

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