Svedka Vodka conducts First World Horrors campaign
Svedka Vodka has begun a Halloween-themed advertising campaign called "First World Horrors." Developed by Bensimon Byrne of Toronto, the digital campaign is aimed primarily at millennial-aged consumers. Its three video executions depict "horrors" such as not receiving a text, running out of storage space on a smartphone and getting few "likes" on a social media post. The effort also includes banner ads, pre-roll video ads and social media activities. The campaign will run until Oct 31. Svedka Vodka is owned by New York-based Constellation Brands.
"Each year we strive to own the Halloween period by doing something unique for our fans," said Dan Strasser, creative director at Bensimon Byrne. "Svedka has one of the most engaged social media communities amongst spirits brands, which allows us to gain deeper knowledge into what our audience likes and what they are talking about. This year, we decided to bring the ongoing conversation about first world problems to life, under the campaign, 'First World Horrors.'"