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RBC conducts Make 150 Count campaign

Toronto-based RBC is conducting a campaign called "Make 150 Count," tied to the upcoming 150th anniversary of Canada. During the promotion, the bank will distribute the sum of $150 to participating young people with the stipulation that they use it to benefit their local communities. RBC employees will choose young people from their communities to participate in the program. In addition, consumers between the ages of 16 and 25 can enter to participate by submitting their ideas for spending the money via Twitter or Instagram. The campaign also includes a website at <>.

As part of the launch of the program, RBC employees have created large scale portraits of some of its early participants. The images are created from Post-it Notes stuck to the windows of RBC offices in Halifax, Toronto and Vancouver.

"We're celebrating Canada's 150th anniversary by showcasing the people who will lead and shape our country's future," said Mary DePaoli, chief brand and communications officer at RBC. "Our Canada 150 initiative will bring to life the power and ideas of young people and how they build prosperity in communities across our great nation."

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