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Days Inns Canada breaks new campaign

Toronto-based hotel chain Days Inns Canada has begun a new media campaign intended to raise awareness of its Wyndham Rewards loyalty program. Until Nov. 28, 2016, members of the program will receive a discount when booking a stay of two or more consecutive nights at participating hotels. To promote this offer, the company has released an advertising campaign consisting of two 30-second television commercials using the new tagline, "Bask in the Sun" and the sun-shaped logo of the chain. The campaign was developed by Giants & Gentlemen of Toronto. Days Inns Canada is owned by Realstar Hospitality.

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