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Porsche to sponsor National Ballet of Canada
By Adnews Staff
Porsche Cars Canada of Mississauga has signed a sponsorship agreement with the Toronto-based National Ballet of Canada. Through the agreement, the automaker will be the presenting sponsor of the ballet's production of Swan Lake in June 2017. Porsche will receive in-theatre exposure and a presence in the programme. Additional elements of the sponsorship will include video displayed in the Four Seasons Centre for the Performing Arts during the run and branding on all promotional materials related to the performance. Porsche will also donate 40 dress rehearsal tickets to Swan Lake to various youth and community groups.
"Partnering with The National Ballet of Canada not only underlines Porsche's commitment to excellent performance, but also culture and aesthetics," said Alexander Pollich, president and CEO of Porsche Cars Canada. "Porsche has a long and successful relationship with the Stuttgart ballet and we are happy to bring such partnership to Canada."