Montreal Chamber of Commerce rebrands
The Chamber of Commerce of Metropolitan Montreal has undertaken a rebranding initiative. Developed by Sid Lee, the branding includes a new logo, colours and website at <http://www.ccmm.ca>. The organization has also debuted a new entity called Acclr Business Services that will specialize in business development, international trade, business intelligence, financing, labour and related matters.
"The CCMM's objectives guided our creative teams in developing a more streamlined, simplified and modern visual identity, one that illustrates the incredible networking power the CCMM puts in the hands of its members," said François Forget, executive vice-president at Sid Lee. "As for the Acclr brand, it represents the support available to businesses. We redesigned the website to make it accessible and simple to use, as is required for a group the size of the CCMM. We are particularly proud of the strength and consistency of what we delivered."