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Air Transat conducts vacation campaign

Air Transat of Montreal has begun a new advertising campaign called "Vacation is Calling." Developed by Sid Lee, the campaign focuses on the anticipation and feeling of happiness that comes from booking a vacation. The effort includes digital, television, out-of-home and print advertising, as well as social media activities. Air Transat retained Sid Lee as its agency of record in June. The new campaign is the first part of a larger initiative to update the company's brand.

"We are proud to be working with Sid Lee, a partner that understands our vision and believes in the magic of vacations as much as we do," said Geneviève LeBrun, vice-president of marketing at Transat Tours Canada. "Every year, Canadians look forward to their holidays. We are honoured to be a part of these precious moments and provide them with everything they need for an unforgettable experience, which begins right when they book their trip with Transat."

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