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Co-operators begins campaign in Quebec

Insurance company The Co-operators has begun a marketing campaign in Quebec that depicts the company as one that can reduce stress for its customers. Using the tagline, "Let us handle the stress," the campaign consists of three television commercials, supported by online materials. The creative is intended to be calm and soothing.

"Insurance is really about peace of mind, about knowing that if something goes wrong, you and your loved ones are protected," said Karine Potvin, manager of marketing programs at The Co-operators. "We make things easy for our clients and handle the stress so that they have less to worry about. The tranquil style of the ads reflects that and contrasts sharply with the typical noisy, fast-paced ads we've grown accustomed to seeing on television."

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