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LG Electronics signs endorsement deal with Chuck Hughes
By Adnews Staff
LG Electronics Canada has signed a one-year endorsement agreement with chef and television personality Chuck Hughes to promote its line of kitchen appliances. His participation will focus primarily on a new line of convection ovens called the LG ProBake, as well as the LG Instaview Door-in-Door refrigerator. Hughes will appear in print, digital and public relations campaigns into 2017. He will also feature in a series of online videos in which he will prepare recipes using LG appliances. These will be posted to a new website at LGChuckBites.com beginning on Sept. 30.
"Chuck Hughes is a charismatic, fun and super talented chef," said Katrina Dominic, senior brand manager for home appliances at LG. "We couldn't think of a better ambassador for our LG home appliance innovations. We know Canadians love their food as much as we do and having Chuck on board will bring plenty of excitement to cooking with LG."