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Royal Roads University retains Veritas Communications
By Adnews Staff
Royal Roads University of Victoria, BC has appointed Veritas Communications of Vancouver as its public relations agency of record. The assignment includes a special focus on influencer relations intended to raise awareness of the school and to attract students in Canada and internationally. Veritas will service the account in association with marketing agency Will Creative, also based in Vancouver. This is the first local account win for the Vancouver office of Veritas since it opened in February.
"We are really excited to have Veritas as our new PR partner on our corporate marketing campaign," said Catherine Riggins, associate vice-president of marketing and alumni relations at Royal Roads. "They bring tremendous perspective and fresh thinking to the mix, and we are anticipating great things as we move forward together to make RRU's star shine even brighter."