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Ace Bakery breaks first campaign

Ace Bakery of Toronto has begun an advertising campaign called "Discover Great Bread." According to the company, this is the first time it has undertaken such a campaign in its 23 years of operation. The initiative broke yesterday with a television commercial airing in the Greater Toronto Area. As it rolls out, it will also incorporate subway murals, a digital billboard at Union Station and additional billboards in Toronto and Ottawa. The campaign also includes print ads in the LCBO's Food & Drink Magazine and Ricardo. In addition, promotional workers will conduct sampling programs at participating grocery stores nationally through the fall.

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