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CTV conducts Designated Survivor campaign
By Adnews Staff
CTV has begun an out-of-home advertising campaign in Toronto in support of the premiere this week of a new drama called Designated Survivor. The campaign was developed by the Bell Media Agency in collaboration with Astral Out of Home, also a division of Bell Media. It includes decals, wraps and installations intended to make items of street furniture resemble the White House. One transit shelter execution incorporates a custom roof, pillars, blue carpet and a podium. The campaign also makes use of a White House-themed billboard along the Gardiner Expressway in Toronto.
"We are happy to leverage Astral Out of Home's network to bring our promotional campaign for one of CTV's most highly anticipated new fall programs to life," said Jon Arklay, a senior vice-president at the Bell Media Agency. "Thanks to visually stunning creative with a strong call to action on prime and strategically located advertising structures, we think the campaign will resonate with Toronto viewers."