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Air Miles conducts Unlock Awesome promotion

Loyalty program Air Miles has begun a back-to-school campaign making use of campus augmented reality executions. The campaign, called "Unlock Awesome," is being conducted in association with Campus Intercept and Student Life Network. During the initiative, promotional workers will visit 21 university campuses nationally. Students will be invited to participate in an in-person or augmented reality activity during which they can attempt to unlock a real or virtual branded locker in order to win prizes. Prizes include gift cards, electronics and appliances, among other merchandise. Students can also enter a draw for trips and cash prizes by visiting <>. The campaign will run until Sept. 26 in Ontario, Quebec, BC, Alberta and Nova Scotia. Air Miles is operated by LoyaltyOne of Toronto.

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