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BioSteel signs endorsement deal with Denis Shapovalov

Toronto-based sports nutrition company BioSteel Sports Nutrition has signed an endorsement agreement with Canadian tennis player Denis Shapovalov. The agreement includes advertising, personal appearances and social media participation.

"BioSteel's endorsement strategy has been built on creating long term partnerships with athletes that embody our companies philosophy of authenticity and excellence," said John Celenza, CEO of the company. "In a short time Denis has shown that he has the ability, drive and determination to achieve great heights in the game of tennis. The fact that he's Canadian and has used our products since the age of 15 is icing on the cake."

BioSteel also has endorsement agreements with hockey players Connor McDavid and Tyler Seguin, football player Ezekiel Elliott, golfer Brooke Henderson, baseball player Marcus Stroman and basketball player Andrew Wiggins.

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