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Shine Influencers signs Eric Radford

Toronto-based Shine Influencers has signed a representation agreement with figure skater Eric Radford. The agency will work to raise his profile and manage his sponsorships in advance of the 2018 Olympic Winter Games in South Korea.

"I was looking for a team who could articulate and grow my personal brand leading up to the Olympics, but also who could facilitate branded deals that would aid in our sponsorship dollars," said Radford. "The emphasis on what brands are looking for today has changed. An athlete with high social traction is more appealing for sponsorships and I wanted to ensure my personal brand was strong."

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