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Ontario Tourism Marketing Partnership debuts service station kiosks
By Adnews Staff
The Toronto-based Ontario Tourism Marketing Partnership Corporation has installed a series of interactive kiosks in 20 Onroute Service Centres along the province's 400 and 401 highways. The self-service kiosks incorporate 65-inch touch screens that offer travel information, links to tourism websites and exposure for tourism businesses such as hotels and attractions. The kiosks also offer social media functions, downloads of the organization's mobile application and interactive games. Three additional kiosks will be installed in service stations that are currently undergoing renovation. The program is being operated in association with the Ontario Ministry of Transportation. The system was developed by Cineplex Digital Media.
"OTMPC is delighted to have played a key role in implementing this exciting new interactive technology in Ontario's Onroute Service Centres," said Ronald Holgerson, president and CEO of the Ontario Tourism Marketing Partnership. "The breadth and diversity of information options now available to travelers is sure to enhance their experience at the centres. Connecting our tourism partners directly with their customers fulfills our mandate to support the tourism industry, and ultimately our vision to position Ontario as a preferred global destination."