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Educ'alcool begins back-to-school campaign
Montreal-based not-for-profit organization Éduc'alcool has begun a back-to-school campaign in support of moderation in the consumption of alcohol by students. The effort consists of posters on Cegep and university campuses in Quebec. The creative features Hugo Girard, six-time winner of the title "Canada's Strongest Man," looking displeased at having been called a "douchebag" by an inebriated young person. The campaign also includes social media activities.
"Hugo Girard is an enormous asset in this campaign," said Hubert Sacy, director general of Éduc'alcool. "His celebrity and popularity lend tremendous credibility to our message. But even more than that, we admire his awareness of the problems related to excessive drinking, and his commitment to helping us accomplish our mission. Not to mention his wonderful ability to laugh at himself."