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Signal Leadership Communication launches in Toronto

A new public relations consulting firm called Signal Leadership Communication has launched in Toronto. The agency, which will specialize in social and digital media relations, was founded by Bob Pickard and Janice Mandel in association with Nanos Research. Pickard and Mandel are the managing principals of the firm. Nik Nanos has joined the company as a counselor and a partner, in addition to his position as chair of Nanos Research.

Pickard was most recently chairman of the Asia-Pacific region at Huntsworth in Singapore. Prior to that, he was president and CEO of the Asia-Pacific region at Burson-Marsteller, president of the North Asia region at Edelman Japan and managing director of Edelman Korea. Pickard was also an executive vice-president at Environics Communications and a vice-president at Hill & Knowlton Canada.

Mandel was most recently president of String Communication. Prior to that, she was vice-president of corporate affairs at Tarion and a vice-president at MS&L. Mandel was also senior manager of external affairs at Procter & Gamble, as well as vice-president of consumer marketing at Hill & Knowlton.

"Around the world, communication is becoming a more critical strategic leadership function, and increasingly all communication is being driven by social media," said Pickard. "Yet many CEOs remain fearful about online PR risks and unsure about opportunities and so they are cautious about pulling the digital trigger. Our new firm is aimed at helping these executives become savvy with social so that they can powerfully signal their leadership."

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