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LCBO hires KBS

The Liquor Control Board of Ontario has retained KBS Canada of Toronto as one of its advertising agencies of record. The firm won the account in a competitive process. KBS will develop ad campaigns to support the retailer's in-store promotions in Ontario. The campaigns will seek to attract consumers to LCBO locations during special promotional periods tied to seasons, regions and products.

"We were looking for a highly creative and responsive partner with a track record of delivering timely results," said Kerri Dawson, vice-president of marketing at the LCBO. "We were impressed by KBS Canada's model and history for driving retail sales and customer engagement. Their model will help us achieve excellence in the customer shopping experience across the 13 unique advertising campaigns we deliver within our 655 retail locations each year."

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