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Partnership for a Drug Free Canada rebrands

The Toronto-based Partnership for a Drug Free Canada has undertaken a rebranding initiative. The non-profit organization has changed its name to Drug Free Kids Canada. According to the organization, the new brand identity is intended to better reflect its work to educate youth about the risks of drug abuse and to invoke the concept of a dialogue between parents and children. The rebranding, conducted by Cundari of Montreal, also includes a new logo.

"The logo marks the new direction of the organization, which seeks to establish a conversation between parents and their children about drug use," said Sébastien Tessier, creative director of the agency.

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