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Lasik MD conducts Enjoy the View campaign

Montreal-based vision correction company Lasik MD is conducting an advertising campaign called "Enjoy the View." It is an extension of last year's "Life Begins" campaign, which used "inspirational messaging" aimed primarily at millennial-aged consumers. The new effort uses the same theme, but seeks to reach a broader audience. The creative focuses on the lifestyle aspects of vision correction. The campaign includes a video featuring a woman who moved from Montreal to Costa Rica to open a surf shop. It is being supported with social media activities.

"Values have no age limits," said Darren Yaphe, senior vice-president of marketing at the company. "Lasik MD's procedures mean freedom, and that goes hand in hand with a particular way of thinking that isn't limited to a specific demographic. Patients looking to get rid of their glasses and contacts want to be the best version of themselves. They are adventurous, open to new experiences, and they want to live their lives to the fullest."

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