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Philips begins Feel Electric campaign

Philips has begun a national advertising campaign promoting its line of female grooming products. The campaign, called "Feel Electric," was developed by Tag of Toronto and focuses on the company's line of electric razors for women. The campaign consists of video advertising, accompanied by print and digital ads. It will run until July 10.

"Tag's 'Feel Electric' campaign aims to shake up conventional grooming routines by highlighting Philips female beauty products that offer increased convenience and visible results, that other hair removal routines can't," said Danica Wolch, director of client services at Tag. "Our strategy behind 'Feel Electric' is to educate women about the exceptional grooming alternatives Philips provides. Alternatives, that are not only extremely convenient, but that provide smarter and more versatile solutions to grooming."

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