Harley-Davidson opens cafe in Toronto
Motorcycle company Harley-Davidson Canada has opened a temporary coffee shop called "1903 - A Harley-Davidson Café" in downtown Toronto. The campaign, developed by Zulu Alpha Kilo, is intended to raise awareness of the brand with urban consumers. The cafe, named for the year the company was founded, features a decor intended to recall the brand's history and heritage. It also features a Harley-Davidson ride simulator and a workshop area that will host maintenance-themed events. The cafe, which is being operated in association with Fahrenheit Coffee, will be open until the end of September.
"The cafe balances vintage and modern, and brings to life our distinct heritage, styling and character," said Anoop Prakash, managing director of Harley-Davidson Canada. "The venue will also host events for both experienced riders and those new to the sport of motorcycling at the same time showcasing our line-up of bikes geared for the city rider."