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Rivet becomes FCB Six

Toronto-based Rivet has rebranded as FCB Six. According to the agency, the new name is intended to more closely associate the firm with the overall FCB brand. The agency is also expanding its operations into Quebec with the opening of a new office in Montreal. It will service Quebec-based and French-language accounts, as well as national accounts. FCB Six in Toronto and Montreal will be managed by president Andrea Cook. The division will continue to operate as an independent unit.

"To best reflect its iconic and creative FCB heritage, Rivet is rebranding as FCB Six and being transformed into a unique and leading Canadian-based data-first creative group," said Tim Bowen, CEO of FCB Canada. "FCB Six will augment the existing roster of FCB companies in Canada and beyond by providing specialized, highly effective data, technology and one-to-one creative ideas that drive ROI for a wide range of clients."

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